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Intel Arc Alchemist GPUs: Affordable Pricing to Challenge High GPU Prices

by Tariq Limalia 22 Feb 2023

During Intel's Innovation 2022 event, the tech giant finally announced a release date for its highly anticipated Arc Alchemist graphics cards. The flagship A770 is set to release on October 12, 2023, but what's even more interesting is the affordable price point of $330.

In a bold move, Intel CEO Pat Gelsinger addressed the rising cost of GPUs and how frustrating it is for consumers. He said, "They have just gotten super expensive, and we don't think they need to." Gelsinger's comments were a direct response to Nvidia's RTX 4090 launch and its justification for higher prices due to the death of Moore's Law. Intel, on the other hand, disagrees and states that "Moore's Law is alive and well."

Intel's move to provide an affordable graphics card alternative comes at a time when high GPU prices have become a significant barrier for PC gaming enthusiasts. The company's pricing strategy is strategic and aims to break the trend of expensive GPUs and give more people the chance to experience PC gaming without breaking the bank.

Although the release date for Arc Alchemist GPUs has been pushed back multiple times, Intel has been keeping its customers informed with regular updates. The tech giant has also sent out review samples to reviewers to give them a chance to test out the A770 and provide feedback.

While Intel did not touch on performance during its keynote, pre-release reviews have shown that the A770 should perform similarly to an Nvidia RTX 3060 Ti. However, Intel hopes to stand out with its XeSS tool, which promises to boost frame rates with AI upscaling.

In conclusion, the announcement of the Arc Alchemist graphics cards by Intel is great news for PC gaming enthusiasts who are looking for an affordable GPU. Intel's pricing strategy is a strategic move to challenge the high GPU prices and provide a mainstream graphics card alternative. We will have to wait until we get a chance to test the cards to see how they perform, but for now, Intel has given us a glimpse of what's to come, and we are excited.

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